Alexandre Aschenbach

Communication's Five "I"


We are living at the “Information Era”, and the information is widely available.

Finding information is not the greatest difficulty, but to organize and understand it is another story. For this matter I assume the information is available and we are capable of organizing and understanding it in order to achieve success.

Knowledge is exactly that: obtain, organize and understand information.

Having knowledge we will succeed. This could be true if we do not need to promote or disseminate knowledge, if our task is only to use it.

In the presente world, however, success can not be achieved only through knowledge. In order to be successfull, one must be able to disseminate knowledge in an efficient, clear and objective way.

There are lots of public speaking skills and communication theories. I suggest an insight beyond the “technical scheme”. I suggest a communication based on the beholder’s perception. Perception is somewhat complex to handle since it not only depends on who’s talking (the active subject), but also (and foremost) on the beholder (the passive subject).


Speaking directly and clearly, transmitting the message and leaving no doubt will leave a feeling of honesty and trustworthiness.

If you make a lot of turns the listener gets lost, and the inability to monitor everything you say makes the beholder lose part of the message and then distrust.


Imitate anyone, do not repeat others’ words without understanding, do not behave differently than you really are. Nobody is perfect, and when we try to hide our imperfections and errors we are seen as liars.


Think before promising and, if you do, keep your promises. Forgetting a promise may be fatal for the communication’s continuity.

The confidence people should have you will keep your word is more important than the word itself.


Do not know or not sure? Wait to decide, seek for subsidy, find foundations.


As we speak, we are often more concerned with ourselves than with others. This apparent indifference will bring distrust and uncertainty to the beholder.

If you do not understand, just ask for na explanation. It is not a weakness, but frankness. Doing so shows interest in the subject and sometimes it is very important to the beholder to feel it.

Your sincere concern can be a opened door to the partnership in achieving your goals.


It is very importante to demonstrate your intention.

How often do we wish to say something in order to deliver a message but we get fumbled and, somehow, we deliver exactly the opposite?

In our daily lives we should try to cooperate, assist, improve everything. Based on this, make clear your intention. You can say directly: “I want to help” and then, just then, inquire. And you should reinforce your intention as much as necessary.

This way you will bring a positive tone to the conversation.

Combining the “I”

If we take a closer look, the five “I” complement and Interact one to the other.

Impartiality, Identity, Integrity, Interest and Intention should take place together and complete each other.

If we show one of them, the other will almost “pop”.

In short, whatever the combination of the five “I”, we will be successfull in our communication. Communication’s success means nothing less than being heard, pass the correct message, getting in return a positive answer that represents progress and colaboration.